Seller Handbook

We’re working to help bring you even more sales by growing our community of over 90 million shoppers worldwide.

Telling the story behind your business can create a connection with customers – and boost your visibility. Learn how Etsy sellers are doing just that.

Advertising is one way to help shoppers discover your products. Get to know the basics of online advertising to accelerate your marketing efforts.

Everything you need to know.

Ready for a new year and an early look at spring? Dig into our latest trend report based on industry forecasting and Etsy search data.

Which social media platform works best for you? Read this guide to determine where to best focus your marketing efforts.

Make sure you’re covering expenses and planning for the future with a pricing approach that helps your business grow.

Established sellers share how they're using discounting tools, like thank you coupons and targeted offers, to grow their audience and bring buyers back.

Observe these dos and don’ts to improve your chances of getting featured by Etsy’s editors, merchandisers, and Social Media team.

How do you keep your social media momentum going? Learn how to reach new fans and expand your network.

Use these tips on sharing exclusive content and behind-the-scenes moments to connect with your followers and build your brand.

Get our top tips for using the world's largest social media platform to increase exposure to your brand and reach your target audience.