If you’ve shopped online, you’ve probably done it: You’ve added that one more thing to your basket to get free delivery. Or maybe you’ve ditched your order at checkout because you saw a postage price that felt too high.
As customers, we’ve all experienced the allure of free delivery. But as a business owner, it’s not always clear how - or why - to offer this perk that many online shoppers have come to expect. In our Ultimate Guide to Delivery, you’ll learn what the research shows about Etsy buyers’ expectations when shopping online and how to craft a delivery strategy that helps you offer free delivery and increase your visibility in US search. You’ll also find insights on crafting a competitive approach to global delivery, along with options you might consider to help dispatch challenging items affordably.
Chapter 1: Understanding Behaviours of Online Shoppers
Use the latest insights about online shoppers’ expectations to inform your delivery strategy.
Chapter 2: How to Price Your Postage Competitively
Learn ways to develop a competitive delivery strategy that can help you appeal to shoppers and have a positive impact in Etsy search.
Chapter 3: Developing an International Delivery Strategy
Delivering globally can help your shop reach more customers. For sellers delivering from outside the US, consider ways to tap into priority search visibility with a strategic approach to US delivery.
Chapter 4: Strategies for Dispatching Challenging Items
Explore delivery options for a variety of products, from oversized furniture to vintage goods and lightweight craft supplies.
Chapter 5: Win Over Shoppers With Estimated Delivery Dates
Showing estimated delivery date ranges on your listings will help deliver a great customer experience for your shoppers.
Return to the Ultimate Guide to Selling on Etsy
Words by Etsy Staff
