Seller Handbook

A brand new sales event

On 22 March, we’re kicking off a week-long sales event that celebrates a world of unique items that can only be found on Etsy. It’s the first of several new opportunities we’re creating this year for Etsy’s 33 million active buyers* (yes, that’s 33 million) to discover and buy something special. You can participate in the spring sales event and help folks find a bit of magic from your shop by discounting one or more of your items by at least 10%.

How to participate

It’s easy. Create a sale by discounting your listings between 10% and 60% during the sales event, 22-29 March. Buyers will be able to search and filter items by price point, ready to dispatch, free delivery, and percent discount on a shopping page that’s loaded with unique items like yours.

We’ll be promoting a selection of on-sale items through marketing emails, site banners, social media, and Etsy’s homepage.

What to promote

We designed this sales event to promote a world of treasures on Etsy from a variety of categories to help shoppers find something they might not have otherwise. This is a great chance to consider running a sale to help introduce a new world of buyers to your brand. Check out our key shopping dates calendar where we provide insights on what shoppers are usually looking for during different times of the year to help you plan your promotions.

Share your sale

We’re making it easy for you to share your sale with your followers on social media. We’ll be adding a custom image from the spring sales event to the social media tool on 22 March so that you can let your followers know you’re running a promotion. We’ll let you know as soon as the new image is in the tool and ready to share.

We’re excited to see what you add to the spring sales event, and to bring buyers your way!

*As of 31 nDecember 2017.