Etsy has always been a place shoppers come to when looking for something special - like a truly unique gift. But recently, as people spend more time at home, and do most of their shopping online, we’ve seen growing interest in everyday items: from daily essentials like face masks and cleaning products, to personal touches for the home, like customised doormats. To best highlight these products to shoppers, we’ve been investing in new TV Ads in the US, launched an ‘Everyday finds’ Editor’s Picks page, and added a new ‘Everyday Finds’ category to our homepage navigation.
With more shoppers coming to Etsy for the staples they use every day, how can you offer your unique twist on the basics? Read on to learn about the everyday product areas that are trending, and that you may want to keep in mind as you create new listings heading into autumn and the Christmas season.
The year-over-year (YoY) increases below were calculated by comparing search volume from April 2020 to April 2019.
Everyday essentials
Etsy continues to see demand for practical items like washable face masks and cleaning supplies. We’re making it easy for shoppers to stock up on these basics through a dedicated Editor’s Picks page highlighting a variety of mask styles, cleaning supplies, and hands-free tools like door openers.
Masks and face covers
Shoppers are still buying masks, and we’re starting to see new mask trends emerge. We’re seeing interest in kids’ masks and multiple-mask bundles, while some sellers are adding inventory like face shields. Early preference for solid colour masks is widening to include colourful patterns. Popular washable mask features include removable filters and nose wires. Get tips for selling handmade masks and face covers on Etsy.
15,212 searches on Etsy containing “mask set” during April 2020
Cleaning supplies
Keeping surfaces clean is top of mind these days, and shoppers are searching on Etsy for many types of cleaners, from all-purpose scrubs to washable sponges. All-natural ingredients are popular, as are eco-friendly or reusable containers and packaging.
134% YoY increase in searches on Etsy containing “ceramic sponge holder”
Little luxuries
As shoppers spend more time at home, they continue to invest in their living spaces and self-care routines. We’re helping shoppers find mood-boosting household items with an Editor’s Picks collection showcasing goods like handmade soaps, linen tea towels, and aromatherapy rollers.
Self-care treats
In place of going to salons, shoppers are taking time to themselves at home for skin care, hair grooming, and relaxation. From washable cotton rounds to decadent bath bombs, products made from natural ingredients feel extra luxurious. Bath and beauty goods also make highly giftable items, especially when packaged as sets. Check out this roundup of soothing items for inspiration.
98% YoY increase in searches on Etsy containing “bath bomb”
Special mugs
Because we use mugs every day, they’re an easy way to bring fun to a morning routine, or add style to a home. Shoppers are looking for mugs made for them, whether that means a handcrafted stoneware work of art, or a simple vessel sporting a funny phrase or inspiring personal mantra. Check out our Coffee essentials collection for fresh ideas.
74% YoY increase in searches on Etsy containing “mug”
Lovely linen
Relaxed linen bedding is only getting more popular, especially in the warm months. “Linen duvet”, “linen sheet”, “linen pillow case”, and “boho bedding” were popular recent searches. Shoppers are also looking for linen tablecloths, napkins, aprons, and curtains.
94% YoY increase in searches on Etsy containing “linen bedding”
Home improvements
As we reported back in April, home is a big shopping focus these days. Whether buying new cushions or embarking on a DIY project, shoppers are looking for ways to optimise their homes for daily living.
Storage and organisation
As people spend more time at home, they’re looking to tidy their living spaces with attractive storage solutions. Shelving is a must-have, as shoppers seek out clever ways to display all kinds of objects. Spark fresh ideas by checking out our extensive storage collection.
123% YoY increase in searches on Etsy containing “shelf”
Kitchen and dining
Shoppers are investing in their homes’ highest-trafficked areas, including the kitchen. We’re seeing appetite for basic tools like plates and cookout tools as well as decorative upgrades like splashback decals. From screen-printed tea towels to ceramic serving bowls, it’s prime time to show off your unique twist on items that get used the most. Browse our Kitchen decor collection for more ideas.
114% YoY increase in searches on Etsy containing “splashback”
Fresh home decor
Even though entertaining may be on hiatus, entryway items are still all the buzz. Seasonal wreaths, personalised name signs, and humourous doormats are popular searches these days. With autumn on the horizon, and Christmas not long after, it’s the perfect time to help shoppers make their homes feel fresh. Discover more Home & Living shopping trends here.
47% YoY increase in searches on Etsy containing “wreath”
Outdoor living
Shoppers are spending more time outside when possible, and scooping up the furniture and accessories needed to transform outdoor spaces into full extensions of their homes. Patios, gardens, roof decks, and even fire escapes are home to activities like gardening and games like cornhole.
184% YoY increase in searches on Etsy for “bird feeder”
Ideas for staying in
With kids out of school for the summer, and travel options limited, shoppers need creative suggestions for staying busy at home. DIY projects, tools for wellness routines, and family entertainment are key. For just a sampling of clever ideas, check out this collection.
Workout and wellness products
People are focusing on their fitness and wellness routines with yoga and soothing unplugged activities like meditation. Consider product needs like water bottles, yoga wear, and meditation cushions.
75% YoY increase in searches on Etsy containing “yoga”
Toys and games
As people slow down and get back to the basics, shoppers continue to gravitate towards classic games like dominos. Adult- and kid-friendly puzzles are also staying popular as shoppers look for calming ways to pass the hours.
634% YoY increase in searches on Etsy containing “puzzle”
DIY craft projects
Shoppers are looking for new hobbies, from simple and satisfying projects to more advanced creative challenges. For kids, crafting provides an appealing alternative to screen time. If you offer kits, consider all ages and levels, especially beginners. Read How to Meet the Growing Demand for Craft Supplies for more ideas.
352% YoY increase in searches on Etsy containing “diy”
Summer camp at home
Recreate the fun many kids are missing this summer by bringing the camp experience home. Offer products that tap into a sense of adventure, and look to the stars for constellation-themed offerings. Help shoppers get nostalgic with classic activities like skipping rope, drawing with chalk, and blowing bubbles. Read What’s Trending in Kids & Baby Products for more product ideas.
250% YoY increase in searches on Etsy containing “skipping rope”
Looking to refresh your product line? Check out 4 Ways to Boost Your Business During Uncertain Times for tips.
Audrey Manning grew up in Brooklyn, just blocks from Etsy HQ. These days she's working from PA and busy trying to keep up with her toddler.