by Mary Kinney
While summer is just beginning in much of the world, it won’t be long until school children are returning to classrooms, shoppers are getting excited about Halloween, and hosts are planning autumnal gatherings. In keeping with 2023’s theme of duality, we’re expecting autumn shoppers to mix it up, layering classic standby styles with bold fresh touches, and creating new eclectic aesthetics by borrowing from vintage-inspired styles. They could also embrace contrast in their approach to shopping. “While buyers may be extra thoughtful with their purchases, we anticipate they’ll also seek out joyfully expressive products for a bit of fun,” says Etsy Trend Expert Dayna Isom Johnson.
To help you prepare your shop, we’re sharing our latest round of insights on the products shoppers could turn to Etsy for next season. As with previous Marketplace Insights reports, we pored over industry forecasting, social media trends, buyer market research, and Etsy search data to give you the info you need to optimise your Etsy shop.
The year-over-year (YoY) increases below were calculated by comparing search volume on Etsy from January through March 2023 to the same period of 2022.
Table of Contents
How to use this report
The insights here can inspire you to make updates both big and small, from adding to your inventory to optimising your titles and tags. Prep your shop for the upcoming season by:
- Getting ideas for new products.
- Brainstorming content ideas for your social media promotions.
- Updating your photos with on-trend styling.
- Refreshing your Shop Banner with seasonal details.
- Including seasonally relevant top-searched terms in your tags, titles, and descriptions.
- Timing your inventory to take advantage of upward trends in relevant searches and in advance of key occasions.
- Choosing which listings to promote through Etsy Ads.
Gifting and occasions
From the excitement of heading back to school and dressing up for Halloween through setting the Thanksgiving table, autumn is full of energy, warmth, and full shopping lists. Help shoppers give classic traditions a refresh by reimagining vintage styles for the modern day, and reworking festive autumn graphics.
Moon motifs
Following the moon phase trend that took social media by storm, and an ongoing interest in zodiac signs and star maps, fascination with moon motifs is on the rise. Think journals that chart moon phases, wall art that depicts lunar themes, and moon- and star-shaped earrings.
63% YoY increase in searches on Etsy containing “moon phase wall decor”
Throwback Halloween
Sustainability-minded shoppers and trendy upcyclers alike are expected to tap into vintage and secondhand for both costume supplies and decor, especially from the ‘80s and ‘90s.
67% YoY increase in searches on Etsy containing “vintage halloween decoration”
Barnyard imagery
In anticipation of back-to-school season, the latest children clothing and decor trend takes inspiration from farm animals and agricultural themes, particularly chickens, cows, and barns.
709% YoY increase in searches on Etsy containing “chicken sweatshirt”
Autumn harvest bundles
Tried-and-true maize motifs are coupled with thistles and blooming artichokes in a delightful pairing for the botanical-loving shopper. Consider these natural finds for decor, cards, and linens this autumn.
50% YoY increase in searches on Etsy containing “artichoke art”
Traditional autumn with a twist
After the recent painted sourdough social media trend swept our feeds, innovative decor for entertaining – like hand-painted gourds, wreaths in unexpected materials, and sculptural objects made from autumn leaf shapes – are expected to climb in popularity.
163% YoY increase in searches on Etsy containing “thanksgiving figurine”
Embossed stationery
Cards are a special touch that often don’t break the bank, and embossed cards and embosser stamps and seals add an extra personalisation for any occasion. Consider creative ways depicting foliage for Thanksgiving in Canada and the US, autumn celebrations, and autumn weddings.
53% YoY increase in searches on Etsy containing “embossed”
Gifts that celebrate a couple’s love story
Wedding gift shoppers are looking to find meaningful presents at a number of price points. Gifts that nod to where a couple met, their wedding day, or where they had their first date are all on trend.
36% YoY increase in searches on Etsy containing “unique wedding gift”
Lovecore
The year of pink has come to a head in pink-colored weddings, floral accents, and heart-shaped patterns. From wedding dresses to cake accessories to invites, we expect rosy hues of all kinds to be popular this year.
20% YoY increase in searches on Etsy containing “blush pink wedding dress”
New hobbies and DIYs
Both budget conscious and meaningful, DIYs and other hobby-inspired presents are growing more popular. Male shoppers have become more interested in hobbies in traditional handcrafts like sewing, crocheting, and knitting.
13% YoY increase in searches on Etsy containing “bag sewing pattern”
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Style trends
Shoppers are approaching their wardrobes and accessories with both nostalgia and sustainability in mind. Both ‘90s and y2k fashion are still on trend, with vintage items and products made from reusable or deadstock materials capitalising on a renewed focus on eco-conscious consumerism.
New boho
From flowy, floral-patterned winter dresses to moss agate jewellery, shoppers are seeking out a refined version of the hippie-chic stylings of yesteryear. Style items that embrace earthy aesthetics and natural motifs for extra impact.
99,050% YoY increase in searches on Etsy containing “charm bracelet opal”
Punk meets prep
Continuing this year’s theme of duality, shoppers are inspired by the latest Autumn Fashion Week styles that play with both refined lines and asymmetry, pair leather jackets and prep school pleated skirts, and integrate hot pink femme looks in a more dark, edgy context.
286% YoY increase in searches on Etsy containing “flower choker”
Dark boudoir vibes
The lingerie-everyday trend has expanded to incorporate more moody, gothic palettes and silhouettes, just in time for the darker days in the Northern Hemisphere. This style includes corsets and bustiers layered over dresses, lacy details, and punk-inspired lingerie.
17% YoY increase in searches on Etsy containing “corset belt leather”
Romantic silhouettes
Fashion week looks and street style alike have emphasis on draping and billowing fabric. Think: dramatic sleeves, asymmetrically draped skirts, and elegant silk cowl necks.
53% YoY increase in searches on Etsy for “bishop sleeve shirt”
Utilitarian blazer
As capsule wardrobes continue to be top-of-mind for many consumers, a utilitarian blazer or jacket is a must-have. Celebs and influencers alike are gravitating to items like these that work in many contexts and aesthetics. Consider styling your items with a crisp jacket or adding one to your collection.
12% YoY increase in searches on Etsy containing “90s blazer”
Refined minimalism
Understated pieces that stand the test of time grow in appeal as some shoppers adopt a less-is-more philosophy and invest in key quality pieces. In addition to blazers, consider offering classics like straight or full-leg slacks (including pleated styles), button downs, and high quality knits designed for layering. Stick with neutral colours for versatility.
102% YoY increase in searches on Etsy containing “trench coat”
Patchwork party
An aesthetic founded on the ethos of sustainability and usage of second-hand and deadstock fabrics, playful patchwork for both accessories and outerwear tap into the “craftcore” style many are loving.
27% YoY increase in searches on Etsy containing “patchwork jacket”
Cosy chic
As temperatures dip in some parts of the world, folks will be looking for new and visually appealing ways to bundle up. Items utilising brushed wools, fleece, and other fuzzy textures are both soft-to-the-touch and stylish. As for knitwear staples, look to handmade snoods, balaclavas, and chunky scarves to become standout styles.
13% YoY increase in searches on Etsy containing “fleece beanie”
Inner child jewellery
Resin beads, charms, and nostalgic, youthful dressing could remain a trend come autumn, with a focus on woodsy, seasonally appropriate mushroom imagery and rings. Consider how your items and listing images can capture this kid-like playfulness and nostalgia.
89% YoY increase in searches on Etsy containing “disco ball earring”
Coordinated sets
Minimalists are seeking out matching (and mix-and-match) pairs of tops and bottoms that can easily be swapped and styled for leisure and business. Consider pieces sporting playfully patterns and solids.
27% YoY increase in searches on Etsy containing “matching set woman”
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Decor trends
With the arrival of autumn and cooler temperatures in some parts of the world, indoor spaces take centre stage once again. Shoppers continue to see the home as a sanctuary, place of inspiration, and grounding force in their lives, all while looking to update it for a new season.
Pieces that inspire
For folks who view their homes as reflections of themselves, each purchase must capture or complement their identity. Handmade products and vintage finds offer appealing creativity and rich history. Be sure to highlight the story of your shop and items to reach even the most discerning buyers.
27% YoY increase in searches on Etsy containing “unique coffee table”
Comfort is key
Many shoppers are staying in more as a way to save extra cash, so comfy, lived-in looks are a high priority, especially in the cooler seasons. Consider how you can up the cosy factor with tactile and statement textures, warm lighting, and natural elements.
460% YoY increase in searches on Etsy containing “paper lantern hanging”
New cottagecore
This trending aesthetic is still going strong thanks to modern interpretations of the traditional countryside look. Delicately embroidered textiles and vintage baskets are paired with brass accents, new takes on mushroom decor, and elevated styling for a mix of styles that feel both old and new.
53% YoY increase in searches on Etsy for “mushroom wall art”
Statement rugs
Interior designers know that rugs can swiftly transform a room, and shoppers are falling in love with pieces that offer pops of personality, bright colours, intricate designs, and plush vintage style.
90% YoY increase in searches on Etsy containing “colourful rug”
Novel glass and enamelware
Continuing the colourful glass trend we’ve been seeing for a few seasons, items like textured glassware and colourful enamelware are becoming more popular, especially pieces for the kitchen, barware, and vases.
581% YoY increase in searches on Etsy containing “ribbed glassware”
Mermaidcore
Under-the-sea obsessed shoppers are seeking out ways to embrace the oceanside lifestyle. Think of it as a more playful coastal grandma aesthetic that features hints of iridescence, scalloped shapes, pearly terrazzo touches, and bubble motifs.
42% YoY increase in searches on Etsy containing “terrazzo tray”
Dark wood tones
Darker woods offer a timeless look, add a sense of warmth to a space, and can often be paired with eclectic decor that shoppers have in their current collection. In addition to offering dark wood in your product line, use walnut and mahogany tones in your listing photos to create a cosy vibe.
23% YoY increase in searches on Etsy for “walnut jewellery box”
Vintage patterns
In light of the popular grandmillennial style, vintage patterns like chintz, chinoiserie, and toile are popping up in pieces like wallpapers, textiles, tea cups, and wall art. Style with eclectic finds to situate this trend within today’s cottagecore aesthetic.
80% YoY increase in searches on Etsy containing “toile art”
Earthy ceramics
For those who are looking to feel more rooted at home, earthy ceramics are a key component. Pieces spotlighting terracotta, speckled textures, and uneven glazes that reveal the natural components and handwork are growing in popularity.
31% YoY increase in searches on Etsy for “ceramic mug”
See our Gifting and occasions section for Halloween decor shopping themes.
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