Our House Rules

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Our House Rules

Google Shopping Incentives Policy

On occasion, Etsy sellers may qualify for discounts and promotions when using Google Shopping advertising. This policy details the conditions for participating in Google Shopping incentives.

This policy is a part of our Terms of Use. By redeeming these offers, you're agreeing to this policy, our Advertising & Marketing Policy, our Etsy Gift Card & Credits Policy (when applicable), and our Terms of Use.

April 2019 Incentive (the “April 2019 Offer”)

  1. Offer available to selected Etsy sellers in good standing who redeem between 9th April 2019 and 26th April 2019, inclusive, in jurisdictions where Google Shopping and Etsy Product Listing Ads are available (where permitted by law and Etsy's Terms of Use.) Dates and times are in Eastern Standard Time.
  2. To activate the April 2019 Offer: Sellers who are selected for participation in this offer can activate the offer by visiting the Google Shopping page, setting their budget to at least the minimum budget required to unlock the offer, and following the instructions to start, restart or update their campaign.
    • Once the April 2019 Offer is activated, a credit in the amount set forth in your personalised April 2019 Offer, but in no case more than $150, will be applied towards your use of Google Shopping for 30 days from activation.
  3. This April 2019 Offer cannot be combined with any other incentive or discount except as set forth in this Policy or Etsy’s Gift Card & Credits Policy.
  4. Credits under the April 2019 Offer apply to future advertising costs only. These credits cannot be applied to costs accrued before the offer was redeemed.
  5. The end date of this Offer will be 30 days from redemption or when the credit is used up, whichever comes first. See your dashboard for your personal end date.
  6. Your budget will continue automatically at your set level once your 30 day April 2019 Offer period elapses, at which point it will be your responsibility to pay your daily budget in full. If you don’t want to continue using Google Shopping, you can reduce your budget or end your campaign at any time.
  7. This offer is valid and must be redeemed on or before 26th April 2019, and expires after 11:59pm 26th April 2019.

Previous Offers

Fall 2017 Incentive (the “Offer”)

  1. Offer available to all Etsy sellers in good standing who redeem between 6th November 2017 and 22nd November 2017 inclusive.
  2. To activate the Offer: Sellers who have never tried Google Shopping as of 6th November 2017, can activate the offer by visiting the Google Shopping page, setting their budget to at least $5 (note: all budgets are in USD), and following the instructions to begin their campaign. Sellers who have created Google Shopping campaigns prior to 6th November 2017 can activate the offer by visiting their Google Shopping dashboard, entering in the minimum budget required to unlock the offer, and following the instructions to update their campaign.
    • For sellers new to Google Shopping: Set your daily budget to $5 or more, and Etsy will pay 50% of the cost for 90 days from the date of redemption of the offer for each day you maintain a daily budget of at least $5 during that three month period. For example: A new user of Google Shopping can enjoy an $8 dollar budget at a cost of $4.
    • For existing or previous users of Google Shopping: Set your daily budget to the daily minimum spend indicated in your dashboard, and Etsy will pay 50% of the cost for 90 days from the date of redemption for each day your daily budget remains at that level or higher. Your daily minimum spend is based on your personal budget history and is generally $5 or double your existing budget, whichever is higher. If you previously used Google Shopping, you will count as an existing user, and your daily budget will be the daily budget you had assigned when you last used the service. See your dashboard for more information. For example: A Google Shopping user with an existing daily budget of $2 would need to increase their daily budget to $5, but would only have to pay 50 cents more than they are currently paying for $5 worth of ads.
  3. This Offer may be used in conjunction with the Spend $25, Get $100 Google Shopping Credit Offer, and those terms will continue to apply to that offer. The proportion of budget paid by both the seller and by Etsy will go towards earning Google Shopping Credit. This Offer cannot be combined with the Match Your Ad Spend Offer.
  4. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the offer was redeemed.
  5. The end date of this Offer will be 90 days from redemption. See your dashboard for your personal end date.
  6. Your budget will continue automatically at your set level once your 90 day offer period elapses, at which point it will be your responsibility to pay your daily budget in full. If you don’t want to continue using Google Shopping, you can reduce your budget or end your campaign at any time.

Spend $25, Get $100 Google Shopping Credit

  1. Offer available to customers with a billing address in the United States or Canada only. One credit per person.
  2. To earn the credit: Once you begin with Google Shopping, your advertising campaigns must accrue costs of at least $25 USD or CAD, depending on your location, excluding any taxes, within 30 days. Making a payment of $25 is not sufficient. The tracking of advertising costs towards $25 begins after the code has been entered.
  3. Once 2 is completed, the credit will typically be applied within 5 days to the Billing Summary of your account. This credit is applied automatically for you.
  4. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  5. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  6. Your account must be successfully billed by AdWords or AdWords Express and remain in good standing in order to qualify for the promotional credit.
  7. Offer must be activated before 31st October 2017.
  8. Full terms and conditions can be found here.

Note that it may take up to 1 day to start logging spend towards earning the Google Shopping credit. Once the credit has been earned, it may take up to 5 days to credit your account. Once in place, the credit will be automatically applied to future advertising costs. The credit will not expire and is not transferable.

Match Your Ad Spend

If you're new to Google Shopping, we'll match your ad spend for the first 30 days, up to $25. That means you'll get $2 in ads for each $1 you spend.

Offer cannot be redeemed after 1st November 2017.

Last updated on 09 Apr, 2019