26 February 2020 | 3-minute read

The Ultimate Guide to Advertising

Learn how to maximise the impact of your advertising, from timing your Etsy Ads campaign effectively to deciding which listings to promote.

Avatar image for Etsy Staff by Etsy Staff
Title image for the article
Want to open your own Etsy shop? Create your shop today!

Want to get your products in front of more people? When done right, paid advertising can be a highly effective way to reach a new audience for your products - and drum up more sales for your growing business.

No matter the size of your business, this guide will help you understand what makes a successful ad campaign and how to start advertising your own business to potential customers using Etsy Ads. You’ll learn tips for creating a new advertising campaign, how to set the right budget, and how to get the most bang for your advertising buck.

The Essentials of Online Advertising

Advertising is one key tactic to help shoppers discover your products. Get to know the basics of online advertising to accelerate your marketing efforts.

Checklist: Get Your Listings Ready to Advertise

Use this cheat sheet to help optimise your listings’ advertising performance.

Getting Started With Etsy Ads

Your guide to advertising on Etsy, from setting a budget to what you can expect in the first month of your campaign.

7 Common Questions About Etsy Ads

Insights to help you understand how Etsy Ads work, including how your budget is used, and when, where, and what your ads might look like.

Understanding Your Ad Performance

Make informed advertising decisions with a clear understanding of the metrics that matter for your business.

3 Strategies for Optimising Your Etsy Ads

Determine which listings in your shop inventory are the best candidates for Etsy Ads based on your performance data, budget, and goals.

Case Study: Fine-Tuning Your Etsy Ads Strategy

When sales in Brie Moore’s Etsy shop hit a plateau, she turned to advertising to help her hair accessories business reach its full potential.

Etsy Success Podcast: An Inside Look at Etsy Ads

Hear tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. Or, check out the transcript on the Seller Handbook here.

Be sure to subscribe to our seller email list for important updates about your Etsy shop, new features, and personalised tips to help grow your business.

Return to the Ultimate Guide to Starting an Etsy Shop

Avatar image for Etsy Staff Words by Etsy Staff

Connect with the community

Looking for a place to share questions and spark new conversations?

Join the conversation in the Forums and get inspired

See more

Latest articles

Marketplace Insights: 2024 Spring and Summer Trends

Marketplace Insights: 2024 Spring and Summer Trends

Prep your shop for the upcoming season with our guide to trends based on Etsy search data and industry forecasting.

How to File Your Taxes With TurboTax in Canada

How to File Your Taxes With TurboTax in Canada

Your small-business taxes don’t have to be a big headache. Our guide covers the essential info you need to check taxes off your to-do list.

9 Ways to Make the Most of Etsy’s Gifting Shoppers

9 Ways to Make the Most of Etsy’s Gifting Shoppers

We’re working to help bring you even more sales by growing our community of over 90 million shoppers worldwide.

8 Common Questions About Estimated Delivery Dates on Etsy

8 Common Questions About Estimated Delivery Dates on Etsy

The Etsy Delivery team shares insights on how estimated delivery dates are calculated, and why they’re an important signal for shoppers.